About Bryan & Sammy Eisenberg
Bryan is a Wall Street Journal and New York Times best selling author of several business books including Call to Action, Waiting for Your Cat to Bark and Be Like Amazon: Even a Lemonade Stand Can Do It. He is also the co-author of “Committed: The Guide to Developing College Ready Recruits from Middle School Through High School.”
He has built his career on helping people optimize their business processes using data to better understand their customer and generate more sales. He and his brother co-founded their agency Buyer Legends.
Bryan had a young passionate son who always dreamed of playing baseball at the highest level. When he realized his son would have a lot more talent and drive for the game than he ever had, he went to his strength and did his research, while developing a lot of relationships with some of the top coaches in and around the game. As soon as the first baseball data based technologies were released such as Zepp, Blast and Diamond Kinetics, Bryan knew he could leverage his data and optimization skills to help his son improve his long term development. Bryan has advised and learned from some of the top coaches in baseball, learning everything he could about player development, movement, strength training, the mental game and using technology to help players meet their goals. He even co-founded a hitting development platform called Pelotero (he is no longer actively involved).
Bryan has also been the producer of his son’s Play Ball Kid baseball podcast for 3 years. His son Sammy (16 years old) started the podcast when he was 14, after the encouragement of renowned pitching coach Lantz Wheeler. Sammy has recorded over 55 episodes with some of the best known coaches and player development professionals in the baseball world. Sammy wasn’t born an elite athlete or a thoroughbred as some might think of it. At the age of 11, Sammy attended Lantz Wheeler’s Pitch-a-Palooza and was inspired to start his strength and mobility training. Following the advice of Jeff Bezos in his book Be Like Amazon, Bryan understood that you can’t control the outcomes, only the inputs of the development process. Today Sammy is a 6’4, 240 pound right handed pitcher and very excited to be committed to a Junior College in Michigan.
Today, Bryan wants to share what he has learned about Sammy’s journey from early development and currently being recruited and scouted. He shares wisdom from the many people he has learned from under the Mentors of Baseball profile.